"Necessity is the Mother of Invention" [Plato]
D.N.A. is co-pack manufactured by Performance Pet Products; a state of the art manufacturer in Mitchell, S.D. The careful blending and air-drying of DNA products occurs in plants originally built to make meat products for human consumption. Though DNA is a pet food and not intended for human consumption, all of the food ingredients found in DNA are from United States USDA human grade sources, (or even more pristine sources in New Zealand). All ingredients are guaranteed to be non-Chinese in origin; including the vitamins & minerals added to the food to meet industry guidelines for a "complete & balanced" diet.
Thank you for stopping by the D.N.A. website. I’ve been in the pet food business for over 20 years. As a young man, I left the family restaurant business to open a pet store in Southern California. Since that time I have helped to create and market many of the brands found within independent pet specialty stores. My passion for better pet nutrition led me to pioneer the first wide spread sales & marketing effort to sell raw pet foods to independent pet specialty stores in the late 1990s. Though I still believe raw food is the pinnacle of pet nutrition, I was never truly satisfied with the cost, inconvenience and potential pathogen risk associated with unprocessed raw or refrigerated pet foods. Dogs and cats are designed to safely deal with pathogens like salmonella in their foods. However, there is an ever present possibility of accidental cross-contamination of food born pathogens from unprocessed raw meats - a real danger for young children, the elderly or people with weakened immune systems.
In the fall of 2009, I stopped at a yard sale and fell in love with a cute six week old Boxer puppy for sale. As a puppy, Oakley was almost always miserable due to his sensitive stomach. We tried all kinds of extruded kibble dry foods, including some “grain free” varieties, but nothing seemed to ease Oakley's digestive problems. I finally decided to make home-made food for him myself. Drawing on my experience with raw pet foods, I combined raw meat, egg, whole fruits & veggies and blended it together in a food processor. After gently drying this mixture on a cookie sheet in the oven at 180ºF (82ºC), the result was a pathogen free, easy to use and nutritionally alive dry dog food made without the copious amounts of starch fillers such as grain or potato currently found in most commercial dog foods. Since that first batch of food made at home in my oven, I have been blessed with help to make this innovative "air-dried" raw food on a commercial basis by some of the top manufacturing and nutrition professionals within the pet food industry.
DNA is more expensive than most traditional "extruded" pet foods that rely on relatively inexpensive grain or potato flour that is cooked at high temperatures to improve digestibility. With nutrition, however, I believe that you get what you pay for. It is my hope that you take DNA for a test drive, and give me chance to prove to you and your four legged furry family member the health benefits of eating "real" food.
Your local independent pet store has the ability to order DNA foods for you. As a DNA dealer, they also have the ability to offer you a free bag of DNA to try out with your pet through our Employee Feeding / Customer Loyalty Program. Please ask your local pet store it they participate in this program to obtain a complimentary bag of DNA to try with your dog or cat.